Argyle
Argyle North West Construction are a quality construction company with a focus on excellence and high client satisfaction. From a small family company founded back in 1993 to established market leaders.
The Challenge
Argyle North West Construction sought a modern and distinctive approach that sets them apart from traditional construction websites typically featuring diggers and high-vis jackets. The prior site failed to communicate why Argyle stands out as experts in their field, prompting the need for a significant change.
Strategy & Discovery
In strategizing the new branding and website for Argyle, our approach was to incorporate the shape, and construction but also modernity. We wanted to make it clear what Argyle does but in a more abstract way.
Branding
Argyle sought distinctiveness, prompting us to abstract construction concepts for a unique touch. Subtle decorative elements showcase construction themes throughout, with the 'Argyle' shape ingeniously used for buttons and menu navigation.
Web Design
The website's primary goal was to captivate visitors and accentuate why Argyle is the best, achieved through a remarkable bespoke animation on the homepage. The site offers a positive and distinctive user journey, ensuring quick access to information with strategically placed calls to action (CTAs). Optimized for both mobile and desktop, the site boasts exceptional responsiveness. Images expand on scroll, providing users with a personalized experience, and putting them in control of their navigation and engagement with the content.
Web Development
We selected WordPress as the software for this project. Its user-friendly interface, versatile themes, and extensive plugins allowed us to bring Argyle's vision to life.
"It's been a great project, and thank you to everyone at Visions who's helped all the way through!"
~ Sam West - Design Manager
